Ogilvy Hosts Music & Brands Event 'Lab Day LIVE'

International advertising and marketing agency Ogilvy Group UK are staging a one-day event called Lab Day LIVE designed to engage both the advertising and music communities. On the 9th September Ogilvy's offices in London's Canary Wharf will play host to a music industry conference and live music festival.

It promises to be an informative and entertaining occasion focusing on the latest digital media opportunities mutually available to brands and the music business. The morning conference panels and talks will feature key figures from Last.fm. Spotify, PRS and other leading music organizations (List of speakers). During the afternoon live music performances from name and up-coming acts will take place across three stages (see below).

Entitled: Making music matter as much to brands as it does to consumers

The event is part of Ogilvy’s on-going drive to help clients and their brands navigate the rapidly changing landscape of the music industry in the digital age.

In this video clip Lab Day organizer Tara Austin talks about her role in making music a more central part of the creative process at Ogilvy. To see what other members of the team are saying take a look at the Video Wall.

The Rules of Engagement

Ogilvy are looking to the music industry for innovative ideas on how brands can use music to to build engagement with their audience. Earlier in the year, at MIDEM 2011, they made a stirring appeal for music publishers to "‘look beyond the cheque' and contribute more than just a piece of audio to an advertising campaign" emphasising Ogilvy's vision to "create added value: value for our brands and, ultimately, value for the artist whose music our campaigns promote". 

I'll be attending the event and listening closely to what's being said about sonic branding and new ideas for using music to create a 'brand sound'. I'm also looking forward to learning more about the power of sound and music when applied to areas such as 'retail soundscapes' and how we can be informed by hard data.

As a long-time advocate of Open Media licensing tools, when and where appropriate, I'll be hoping to see more open and collaborative business frameworks designed to minimize the friction permeating traditional licensing models. Many Internet audio and video platforms have already successfully integrated Creative Commons licensing making it easy for people to share, remix and reuse media legally, notably SoundCloud and YouTube (list of corporate support).

Creative Commons has always been about promoting creativity and the power of openness to build communities based on shared ideas. Unfortunately the established licensing system, especially with regards to CC licenses in Europe, makes widespread media sharing difficult, thereby blocking the most valuable thing which is attention. Hopefully the wider debate around open and closed systems will eventually lead to innovation that fosters audience attention, participation, and better user experiences in the digital music space.

 

Event Info & Live Stream

Website

 Full details and live streaming of acts from the 3 music stages on the day can be found at http://www.labdaylive.co.uk/

Twitter

You can follow updates using the hashtag #labdaylive plus there's further tweet analysis, tracking and visualization via my channel at The Archivist

 

Acts

Alexis Ffrench http://www.alexisffrenchmusic.com/ http://twitter.com/#!/AlexisFfrench	Aloe Blacc http://aloeblacc.com/ http://twitter.com/#!/aloeblacc	Boy Mandeville http://twitter.com/#!/boymanband http://www.youtube.com/user/boymandeville
Charlie Simpson http://charliesimpsonmusic.com/ http://twitter.com/#!/charliesimo	Delays http://www.thedelays.co.uk/ http://twitter.com/#!/delays	Digitonal http://www.digitonal.com/ http://twitter.com/#!/digitonal
Kidda http://kiddamusic.com/ http://twitter.com/#!/iamkidda	Kinura http://www.kinura.com/ http://twitter.com/#!/kinura	Laki Mera http://www.facebook.com/lakimeramusic http://twitter.com/#!/LakiMeraMusic
Newton Faulkner http://www.newtonfaulkner.com/ http://twitter.com/#!/newtonfaulkner	Pete and The Pirates http://www.peteandthepirates.co.uk/ https://twitter.com/#!/PetePirates	Sophie Ellis-Bextor http://www.sophieellisbextor.net/ http://twitter.com/#!/sophieeb
To Kill a King http://www.tokillaking.co.uk/ http://twitter.com/#!/ToKillAKingUK	Tribes http://tribesband.com/ http://twitter.com/#!/tribesband	Wolf Gang http://www.wolf-gang.co.uk/ http://twitter.com/#!/wolfgang

 

Media

Some of the performers appearing on the day

Digitonal

The Beating of Her Heart by digitonal

 

 

 

About Ogilvy

Wikipedia

Ogilvy & Mather are an International advertising, marketing and public relations agency founded in 1948.

YouTube

Visit the Ogilvy Museum on YouTube  to watch some of their classic ads, dating back to the 1950s. For more recent developments there's the Ogilvyvids Channel

Twitter 

Ogilvy Group Comms @OgilvyLondon for news and observations from the comms team at Ogilvy Group UK.

OGILVY @OGILVY their global staff blog aggregator.

Posted via email from David Holmes